BetterWorks Brings Big Company Perks To Bay Area Startups ? Coming Soon: The Gamification Of Working

What's better: an employer giving you $500 or an employer giving you an iPad? At first, you may think it's better to get the cash. But often, that money is used on things such as paying bills ? important, but not lasting. The iPad will last. Every time that person uses it, they'll remember who gave it to them. "Employees value the non-cash rewards three times over the cash value," BetterWorks co-founder and CEO Paige Craig notes. But doing perks can be tricky for a small company to manage. It's often easier simply to hand out cash. That's where BetterWorks comes in.

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