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Monday, 1 November 2010
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Jay-Z, Beyonce, Usher Support Alicia Keys At AIDS Charity Ball
Jay, Janelle Monae, Swizz Beatz were among performers at Keys' 8th annual Keep a Child Alive event.
By Jayson Rodriguez, with reporting by Hillary Crosley
Alicia Keys and Swizz Beatz
Photo: Stephen Lovekin/ Getty Images
Alicia Keys has proven to be as selfless in real life as she is in song.
The singer held her 8th annual Keep a Child Alive Black Ball event in New York on Thursday night. The fundraiser brought out Jay-Z, Beyoncé, Usher, Jay Sean, Janelle Monae, Jennifer Hudson, Whitney Houston and more.
Jay-Z and Keys' husband, Swizz Beatz, performed "On to the Next One," and Jay later performed "Empire State of Mind." Monae also hit the stage, as did Keys and Sade, who performed a duet, "Love Is Stronger Than Pride."
"It's my heart and soul," Keys told MTV News about the organization she co-founded. "Since the beginning, we've been very driven to do incredible work. I'm proud to show what four to five women who are very dedicated can do."
The organization benefits children and families who have been affected by AIDS but can't afford to purchase medicine; the event reportedly helped raise $2.4 million.
This year, Keep a Child Alive introduced the "Buy Life" T-shirt. The shirt features a large barcode on the garment; donors can buy the shirt and scan the code with their smart phones to make a donation to the charity. Every time the code is scanned by a phone, a donation goes through. Ryan Seacrest, Kim Kardashian and Katie Holmes are among the celebrity spokespeople appearing in ads for the shirt.
"It's like a dream to me to be among these people singing and performing, and opening people's eyes to what Keep a Child Alive can do," Keys said.
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Cowherd says UFC 121 viewer numbers will crush MLB playoffs
Memories of MMA in 2004 seem like 20 years ago. Those were the days when the sport couldn't sniff coverage from any mainstream media outlet. UFC 50 drew just over 6,000 paid customers in Atlantic City and the pay-per-view only had 40,000 buys. Now we're debating whether UFC 121 will "disappoint" at only 800,000 buys or if Brock Lesnar haul in another audience of one million-plus? Television exposure and more coverage from big outlets has grown sport exponentially. We saw some great examples today. In the middle football season and the Major League Baseball playoffs, UFC was all over ESPN on the television side and ESPNRadio spent some quality time talking MMA when Tito Ortiz appeared on Colin Cowherd's nationally syndicated show.
Cowherd lambasted the old guard media for not recognizing how huge MMA is with 18-30 year olds.
"American newspapers are dying for 18-30 year old readers," said Cowherd. "Do you realize that Brock Lesnar and Tito Ortiz on pay-per-view will have more 19-year-old viewers than the American League Championship series on free TV?"
Cowherd introduced the conversation with Ortiz by saying that he recently sat down with four 20-something males from Boston and asked them what their favorite sports were. The 46-year-old said he was surprised when none of the guys mentioned the Red Sox at the top of the list. They listed NFL first and MMA second.
SportsCenter was hot and heavy for UFC 121. Brock Lesnar appeared last night and Sports Nation this afternoon. Even Cain Velasquez got a push on SportsCenter this morning.
Thanks to ESPNRadio1100 Las Vegas for Cowherd/Ortiz audio
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